What Does Sustainability Mean Today?

employee screening, employee credit checkPlenty of companies are touting their sustainable practices and accomplishments. But sustainability goes beyond switching to recycled paper and reducing waste. Employers may have heard that sustainability has taken on a broader definition that encompasses good human resource practices.

Sustaining employee relationships is a big part of a more holistic business view. Just ask any company manager who has applied for sustainability certifications: many of the questions will be related to HR. Certifying agencies want to know how employees are treated and paid, and how the company relates to the community at large.

HR departments are more engaged in building a company culture that embraces all forms of sustainability. Organizations are trying harder to build good community relationships by supporting worthwhile organizations and leading the way to improve daily life for everyone. They are improving their diversity, from the boardroom to the shipping room. They are focusing on the “triple bottom line” of people, planet and profits.

Creating a sustainable culture can start with the little things: recycling and reusing are certainly an important foundation. From there, it’s important to take care of employees through fair pay and benefits, training and performance management, and by actively pursuing diversity and inclusion. Finally, going beyond the company’s walls to improve surrounding communities helps ensure a healthier place to live, work and do business in.

All of these steps contribute to the new definition of sustainability: a long-term view of how to do business fairly, rather than a close-up focus on sales and profits. And still, many companies report a positive return on their sustainability program investment, along with a rise in morale, efficiency and loyalty, and an improved public image and brand awareness.

Sounds like creating a sustainable culture can be an all-around winning strategy that benefits the company, its employees, the planet and the community.

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