Do you have a strong company culture? Does your staff, from top management to the newest employee, share common values and goals? Or is there a distinct lack of cohesiveness or identity in your company?
When everyone in a company believes in the same vision, whether it’s making the very best dog biscuit in America or putting a space ship on Mars, and feels needed to do their part to make that happen, there’s a sense of pride that cannot be overstated.
Apart from vision, pride and values, companies with strong cultures also tend to be honest with employees, sharing both good and bad news. They demonstrate that all employees are equally needed and important. They allow creativity in approaching how to do their jobs. And they celebrate when good things happen. All of these factors make good employees better, and attract the best people.
It doesn’t even matter how large or small your business may be; if you don’t have a strong culture, you’ll hurt your chances of keeping your best employees and attracting the strongest candidates. A strong culture can also make the hiring process easier, such as when an otherwise promising candidate shows signs that he or she won’t fit into the company’s culture. It’s much easier to pass on such a person, than to hire and find out that it was never going to work out.
Your company culture could be attracting talented people—or turning them off from the start. Take a look at yours and make improvements where you need to. Start with easy-to-implement changes, and ask employees for their suggestions and input. In fact, that’s a great way to immediately improve your company culture.